Friday, 5 March 2010

Hilton ads by Raimund Krumme

this animation is made withh a single lined metamorphisis animation techinqe and i think that it represents the culture of traveling (the dragon), the adrenniline or exitement of travel (the chilli), the enjoyment of travel (the desert) and the laxynes of holidays (the waiter carrying food). one very effective thing is how they matched up the music and the animation for example the sound changes when the picture/object changes.

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